Job Description
Join Sterling Communications, an award-winning PR firm shaping brand narratives for Fortune 500 clients. We seek a dynamic Senior Public Relations Manager to lead strategic communications initiatives in our New York headquarters. This role offers unparalleled opportunities to drive media relations, crisis management, and thought leadership campaigns in fast-paced industries including tech, healthcare, and consumer goods.
At Sterling, we foster a collaborative environment where creativity meets data-driven strategy. You'll work alongside industry veterans while mentoring junior team members, gaining exposure to C-suite executives and global media networks. Our benefits include comprehensive health coverage, professional development stipends, and flexible remote work options.
Responsibilities
- Develop and execute comprehensive PR strategies aligned with client business objectives
- Cultivate and maintain relationships with top-tier journalists, editors, and industry influencers
- Manage crisis communications protocols and provide real-time reputation guidance
- Lead digital PR initiatives including SEO-optimized press releases and social media campaigns
- Analyze campaign performance metrics and present ROI reports to stakeholders
- Mentor junior PR specialists and guide content creation (pitch decks, press releases, talking points)
- Collaborate with marketing teams to ensure integrated messaging across channels
Qualifications
- Bachelor's degree in Communications, Journalism, Marketing, or related field
- 8+ years of progressive PR experience with agency or in-house teams
- Proven track record of securing placements in Tier 1 media outlets (Forbes, WSJ, TechCrunch)
- Expertise in crisis management and reputation repair strategies
- Demonstrable success in developing data-driven PR campaigns
- Strong proficiency with PR tools (Cision, Meltwater, TrendKite)
- Exceptional writing skills with portfolio of award-winning campaigns
- Experience managing cross-functional teams and client relationships