Job Description
Are you a master storyteller with a knack for securing top-tier media placements? Luminary Brand Strategy is seeking a high-impact Senior Public Relations Manager to lead our communications initiatives in the heart of New York City. You will shape the narrative for our global clientele, fostering deep-rooted relationships with industry stakeholders and driving brand authority.
We are looking for an ambitious strategic thinker who thrives in a fast-paced agency environment and possesses the intellectual curiosity to turn complex brand stories into compelling headlines.
Responsibilities
- Develop and execute comprehensive PR strategies that align with client business objectives.
- Secure high-profile media coverage across print, digital, and broadcast outlets.
- Manage end-to-end crisis communication and reputation management programs.
- Oversee the writing and editing of press releases, pitches, and executive thought leadership articles.
- Cultivate and maintain strong relationships with Tier-1 journalists, editors, and industry influencers.
- Analyze campaign performance metrics and provide actionable insights for continuous improvement.
- Lead and mentor junior PR account executives on campaign execution and media best practices.
Qualifications
- Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
- 6+ years of experience in agency or in-house corporate communications.
- Proven track record of securing placements in national and international publications.
- Exceptional editorial and narrative-building skills with a portfolio of published work.
- Deep understanding of the digital media landscape and social media integration.
- Strong analytical mindset with the ability to interpret data and adjust strategy accordingly.
- Ability to thrive in a high-pressure, deadline-driven environment.