Job Description
Join Apex Communications as our Senior Public Relations Manager and shape how leading brands connect with audiences in today's dynamic media landscape. We're seeking a strategic storyteller to drive integrated PR campaigns that amplify our clients' voices across digital, traditional, and experiential channels. This senior role offers the opportunity to lead a team of PR professionals, collaborate with C-suite executives, and make measurable impact on brand reputation and market positioning. Our culture values creativity, data-driven insights, and authentic client relationships.
Responsibilities
- Develop and execute comprehensive PR strategies aligned with client business objectives
- Lead media relations efforts, securing high-impact coverage in top-tier publications
- Manage crisis communications protocols and reputation protection initiatives
- Spearhead social media storytelling and influencer partnership programs
- Analyze campaign performance metrics and optimize strategies quarterly
- Mentor junior PR team members through structured coaching programs
- Collaborate with marketing and creative teams on integrated campaigns
Qualifications
- 8+ years of progressive PR experience with agency or in-house teams
- Proven track record of securing coverage in Wall Street Journal, Forbes, and TechCrunch
- Certification in PR measurement (e.g., AMEC, PRSA) preferred
- Expertise in crisis communications and reputation management
- Strong network of media contacts across business, tech, and lifestyle sectors
- Advanced proficiency in PR tools (Cision, Meltwater, TrendKite)
- BA/MA in Communications, Journalism, or related field