Job Description
Join Apex Global Communications as our Senior Public Relations Manager and become the architect of brand narratives that captivate audiences and drive measurable impact. We're seeking a strategic communications leader to elevate our clients' presence in competitive markets through innovative PR campaigns, media relations excellence, and crisis management expertise. This hybrid role offers the autonomy to shape PR strategies while collaborating with cross-functional teams to deliver integrated communications solutions.
Our ideal candidate thrives in fast-paced environments, possesses deep media relationships, and demonstrates a proven track record of transforming brands into industry leaders. You'll lead high-stakes projects, mentor junior team members, and contribute to our agency's growth in the dynamic New York communications landscape.
Responsibilities
- Develop and execute comprehensive PR strategies aligned with client business objectives and market trends
- Cultivate and maintain relationships with key media outlets, journalists, and industry influencers
- Lead crisis communications initiatives, including drafting statements and coordinating rapid response
- Oversee content creation including press releases, pitch decks, and thought leadership articles
- Analyze campaign performance using PR metrics and adjust strategies for maximum ROI
- Mentor junior PR specialists and manage agency-client communications
- Collaborate with digital marketing team to ensure integrated communications across channels
Qualifications
- Bachelor's degree in Communications, Journalism, Public Relations, or related field
- 7+ years of progressive PR experience with at least 3 in management
- Proven track record of securing coverage in top-tier media outlets (Forbes, WSJ, AdAge)
- Certification in Crisis Management or Digital PR preferred
- Exceptional writing and pitching skills with portfolio demonstrating successful campaigns
- Expertise in PR analytics tools (Cision, Meltwater, TrendKite)
- Strong understanding of SEO principles and content marketing integration
- Ability to manage multiple high-profile clients simultaneously under tight deadlines