Job Description
Join Apex Communications Group as a Senior Public Relations Manager and lead transformative brand narratives for Fortune 500 clients. We're seeking a strategic storyteller to shape media relations, crisis communication, and digital engagement in New York's dynamic PR landscape. Enjoy competitive compensation, hybrid work flexibility, and opportunities to pitch campaigns to top-tier outlets.
Responsibilities
- Develop and execute comprehensive PR strategies aligning with client business objectives
- Cultivate relationships with journalists, influencers, and media outlets across key industries
- Lead crisis communication protocols and reputation management initiatives
- Oversee content creation including press releases, pitch decks, and thought leadership pieces
- Manage digital PR campaigns including SEO-optimized articles and social media amplification
- Analyze campaign performance using PR analytics tools and provide strategic recommendations
- Mentor junior PR specialists and collaborate with creative teams on integrated campaigns
Qualifications
- Bachelor's degree in Communications, Journalism, or related field (Master's preferred)
- 8+ years of progressive PR experience with agency or in-house brands
- Proven track record securing placements in top-tier media outlets (e.g., Forbes, WSJ, AdAge)
- Certification in crisis communication (e.g., IPRSC) or digital PR tools
- Expertise in media pitching, press event coordination, and social media engagement
- Advanced proficiency in PR analytics platforms (Cision, Meltwater) and SEO fundamentals
- Exceptional writing skills with portfolio demonstrating compelling content creation
- Experience managing multi-million dollar PR budgets and cross-functional teams