Job Description
Are you a master storyteller with a knack for securing high-impact media placements? Luminary Brand Strategy is seeking a high-performing Senior Public Relations Manager to lead our communications initiatives in New York City. You will shape the narrative of world-class brands, cultivate influencer relationships, and drive brand authority in an ever-evolving digital landscape.
We offer a collaborative, creative environment where your strategic vision has a direct impact on client success. Join us and elevate your career at the epicenter of global PR.
Responsibilities
- Develop and execute comprehensive PR strategies that align with client business objectives.
- Secure top-tier media placements in national, trade, and digital publications.
- Manage end-to-end event planning and press launch activations.
- Draft compelling press releases, pitch decks, and executive thought-leadership content.
- Oversee crisis communications and reputation management for high-profile accounts.
- Mentor junior staff and manage vendor relationships with agencies and freelancers.
- Monitor industry trends and report on KPIs to demonstrate PR ROI.
Qualifications
- Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
- 5+ years of agency or in-house PR experience.
- Established network of media contacts within business, tech, and lifestyle sectors.
- Exceptional writing, editing, and storytelling skills.
- Proven ability to manage multiple high-stakes projects under tight deadlines.
- Experience with PR software such as Cision, Meltwater, or Muck Rack.
- Strong understanding of integrated digital marketing and social media trends.