Job Description
Join Innovate Communications Group as our Senior Public Relations Manager and shape the future of brand storytelling in the heart of NYC. We're seeking a strategic communications leader to amplify our clients' voices across digital, print, and broadcast platforms. This role requires a proactive professional who thrives in fast-paced environments and can craft compelling narratives that drive measurable results. You'll lead cross-functional campaigns, manage high-stake media relationships, and mentor a dynamic PR team while working with Fortune 500 clients in tech, healthcare, and sustainability sectors.
Responsibilities
- Develop and execute comprehensive PR strategies aligned with client business objectives and market trends
- Secure high-impact media coverage in top-tier outlets (Forbes, WSJ, TechCrunch, etc.)
- Manage crisis communications protocols and reputation management initiatives
- Lead digital PR initiatives including SEO-optimized press releases and influencer partnerships
- Analyze campaign performance using KPIs (media value, sentiment analysis, engagement metrics)
- Oversee annual PR budgets and vendor relationships with agencies and freelancers
- Mentor junior PR specialists through strategic guidance and performance reviews
Qualifications
- 8+ years of progressive PR experience with 3+ years in senior management
- Proven track record of securing 50+ media placements annually in national outlets
- Expertise in crisis communications and reputation management frameworks
- Advanced proficiency in PR tools (Cision, Meltwater, Brandwatch)
- Strong network of relationships with journalists and editors across key industries
- Bachelor's degree in Communications, Journalism, Marketing, or related field
- PRSA accreditation or equivalent industry certification preferred
- Portfolio demonstrating measurable impact through case studies