Job Description
Join BrandForward Inc., a dynamic digital-first consumer brand, as we revolutionize market engagement through innovative storytelling. We're seeking a strategic Senior Marketing Communications Specialist to craft compelling narratives that resonate with global audiences and drive measurable brand growth. In this pivotal role, you'll lead integrated campaigns across digital, traditional, and emerging channels while collaborating with cross-functional teams to amplify our market presence. Our ideal candidate thrives in fast-paced environments and possesses a blend of creative vision and analytical rigor.
Responsibilities
- Develop and execute multi-channel marketing campaigns aligned with brand objectives and KPIs
- Lead content strategy for owned, earned, and paid media platforms
- Manage crisis communications and brand reputation initiatives
- Analyze campaign performance using data-driven insights to optimize ROI
- Collaborate with product, sales, and creative teams to ensure cohesive messaging
- Oversee social media engagement and community management
- Conduct market research to identify emerging trends and competitive opportunities
Qualifications
- 7+ years in marketing communications with 3+ in senior roles
- Proven expertise in digital marketing tools (Google Analytics, HubSpot, Sprout Social)
- Exceptional writing/editing skills with portfolio of award-winning campaigns
- Experience managing budgets over $500K
- Crisis communications certification or demonstrable crisis management experience
- Advanced proficiency in SEO/SEM and content marketing frameworks
- Strong project management skills with PMP or equivalent certification
- Bachelor's degree in Marketing, Communications, or related field