Job Description
Join our award-winning creative team at Innovate Marketing Group, where we transform brands into cultural phenomena. We're seeking a visionary Senior Marketing Communications Specialist to craft compelling narratives that captivate audiences and drive measurable growth. This hybrid role combines strategic planning with hands-on execution, offering the opportunity to shape global campaigns for Fortune 500 clients in our vibrant NYC headquarters.
Responsibilities
- Develop integrated marketing communications strategies across digital, print, and experiential channels
- Lead cross-functional campaigns from concept to completion, managing budgets up to $2M
- Analyze market trends and audience insights to optimize messaging
- Collaborate with design, PR, and social teams to ensure brand consistency
- Measure campaign performance using KPIs and present actionable insights
- Manage vendor relationships and agency partnerships
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 7+ years progressive experience in integrated marketing communications
- Proven success managing multi-channel campaigns for B2B/B2C clients
- Expertise in SEO/SEM, content strategy, and social media marketing
- Strong analytical skills with proficiency in Google Analytics and marketing automation tools
- Exceptional written and verbal communication abilities
- PMP or similar certification preferred