Job Description
Join our dynamic team at Innovate Marketing Group, where creativity meets strategy. We're seeking a visionary Senior Marketing Communications Manager to shape our brand narrative and drive impactful campaigns in the heart of NYC. You'll lead cross-functional initiatives, craft compelling stories, and elevate our digital presence in a competitive landscape. If you're passionate about transforming audiences into advocates through innovative communication, this is your moment to shine.
Responsibilities
- Develop and execute integrated marketing communication strategies aligned with business objectives
- Lead content creation across digital, social, and traditional channels to maximize engagement
- Manage brand reputation through proactive media relations and crisis communication protocols
- Analyze market trends and campaign performance data to optimize ROI and messaging
- Collaborate with product, sales, and design teams to ensure consistent brand voice
- Oversee $2M+ annual communications budget with measurable KPI tracking
- Mentor junior team members while fostering a culture of creative excellence
Qualifications
- Bachelor's degree in Marketing, Communications, or related field; MBA preferred
- 8+ years progressive experience in B2B marketing communications with 3+ years in leadership
- Proven expertise in omnichannel campaign development and performance analytics
- Strong portfolio demonstrating successful brand storytelling and digital transformation
- Certifications in Google Analytics, Hootsuite, or HubSpot required
- Exceptional written/verbal communication skills with executive presentation experience
- Ability to thrive in fast-paced environments with competing priorities