Job Description
InnovateCorp is seeking a dynamic Senior Marketing Communications Manager to lead our brand narrative and drive engagement across digital and traditional channels. As a key member of our marketing leadership team, you'll craft compelling stories that resonate with global audiences and accelerate our market growth. Join us in shaping the future of innovative marketing solutions.
Responsibilities
- Develop and execute integrated marketing communications strategies across digital, social, and traditional platforms
- Lead cross-functional campaigns to launch new products and enhance brand awareness
- Manage media relations and collaborate with PR agencies for maximum visibility
- Analyze campaign performance data and optimize strategies using ROI-driven insights
- Oversee content creation including press releases, blog posts, and video scripts
- Guide a team of marketing specialists and coordinate with design/product teams
- Monitor industry trends and competitor activities to identify opportunities
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (Master's preferred)
- 8+ years progressive experience in marketing communications with 3+ years in leadership
- Proven track record of managing multi-channel campaigns with measurable results
- Expertise in SEO/SEM, social media marketing, and content strategy tools
- Exceptional written and verbal communication skills with portfolio samples
- Strong analytical abilities with proficiency in marketing analytics platforms (e.g., Google Analytics, HubSpot)
- Experience managing budgets and vendor relationships