Job Description
Join InnovateCorp Global's dynamic marketing team as a Senior Marketing Communications Manager. We're seeking a strategic storyteller to elevate our brand narrative across global channels. In this pivotal role, you'll drive integrated campaigns that resonate with diverse audiences while aligning with our innovation-focused mission. You'll collaborate with cross-functional teams to craft compelling content, manage media relations, and optimize digital engagement strategies. This position offers the opportunity to shape our brand voice in a fast-paced, award-winning environment.
Responsibilities
- Develop and execute comprehensive marketing communication strategies across digital, print, and event channels
- Lead cross-functional campaigns driving brand awareness and lead generation
- Manage media relations and coordinate press releases, interviews, and PR events
- Create compelling content including press releases, blog posts, and social media narratives
- Analyze campaign performance metrics and optimize strategies using data-driven insights
- Maintain brand voice consistency across all touchpoints
- Manage $1M+ marketing budget with ROI-focused allocation
Qualifications
- 8+ years of progressive marketing communications experience
- Proven track record developing integrated campaigns for B2B/B2C audiences
- Expertise in digital marketing tools (HubSpot, Marketo, Google Analytics)
- Exceptional writing and editing skills with portfolio samples
- Experience managing PR/media relations with established journalist networks
- Strong analytical skills with data-driven decision-making ability
- Master's degree in Marketing, Communications, or related field
- Proficiency in Adobe Creative Suite and project management software