Job Description
Innovate Marketing Group is seeking a dynamic Senior Marketing Communications Manager to drive our brand narrative across digital and traditional channels. Join our award-winning team in the heart of NYC and shape how the world perceives cutting-edge marketing solutions. This hybrid role offers the opportunity to lead strategic communications for Fortune 500 clients while mentoring a talented team of specialists.
Responsibilities
- Develop comprehensive multi-channel communication strategies aligned with business objectives
- Lead crisis management and reputation protection initiatives
- Create compelling brand narratives and campaign messaging
- Manage cross-functional teams across creative, digital, and PR departments
- Analyze campaign performance metrics and optimize ROI
- Oversee budget allocation for marketing communications initiatives
- Build and maintain media relationships with key industry outlets
Qualifications
- 8+ years in marketing communications with 3+ years in leadership
- Proven track record of managing integrated campaigns for B2B clients
- Expertise in SEO/SEM, content marketing, and social media strategy
- Strong analytical skills with experience in data-driven decision making
- Exceptional written and verbal communication abilities
- Proficiency in marketing automation tools (HubSpot, Marketo)
- Master's degree in Marketing, Communications, or related field