Job Description
Join Vibrant Brands Inc., a trailblazing lifestyle tech company, as our Senior Marketing Communications Manager. We're seeking a visionary leader to craft compelling narratives that captivate audiences and elevate our brand presence in the competitive tech landscape. This role offers the opportunity to shape our global communication strategy and drive meaningful engagement with our diverse community of innovators and consumers.
Responsibilities
- Develop and execute integrated marketing communication strategies across digital, social, and traditional channels
- Lead brand storytelling initiatives that resonate with Gen Z and millennial audiences
- Oversee crisis communication protocols and media relations strategies
- Collaborate with product teams to launch innovative campaigns with measurable ROI
- Manage a $2M annual communications budget and optimize resource allocation
- Analyze campaign performance data using Google Analytics and Adobe Analytics
- Mentor a team of 3 marketing specialists and foster a culture of creativity
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (MBA preferred)
- 8+ years of progressive marketing communications experience in tech or consumer brands
- Proven expertise in developing multi-channel campaigns with 30%+ engagement growth
- Strong portfolio showcasing brand repositioning and viral content creation
- Advanced proficiency in SEO/SEM tools and marketing automation platforms
- Exceptional written communication skills with 100% press coverage rate
- Experience managing cross-functional teams across global markets