Job Description
Nexus Digital Media Group is seeking a visionary Senior Growth Marketing Manager to spearhead our performance-driven initiatives in the heart of New York City. We are looking for a data-obsessed strategist who thrives at the intersection of creativity and analytics. In this role, you will be responsible for scaling our customer acquisition channels, optimizing the user journey, and driving sustainable revenue growth through cutting-edge digital tactics.
You will join an elite team of innovators dedicated to pushing the boundaries of digital marketing. If you have a proven track record of managing multi-million dollar budgets and delivering exceptional ROI, we want to hear from you. This is a high-impact position that reports directly to the VP of Marketing and offers significant opportunities for career acceleration.
Responsibilities
- Develop and execute comprehensive full-funnel growth strategies to increase market share and brand visibility across global markets.
- Lead and optimize paid acquisition channels including Search, Social, Display, and Programmatic to achieve aggressive CPA and ROAS targets.
- Conduct rigorous A/B testing and multivariate testing across landing pages, ad creatives, and email flows to maximize conversion rates.
- Collaborate closely with product and engineering teams to implement advanced tracking, attribution modeling, and data-driven product improvements.
- Manage substantial monthly performance budgets, providing detailed forecasting and variance analysis to the executive leadership team.
- Analyze customer lifecycle data to identify key friction points and implement retention strategies to lower overall churn.
- Stay ahead of industry trends and platform algorithm changes to maintain a competitive advantage in the digital landscape.
Qualifications
- Minimum of 5-8 years of experience in performance marketing or growth roles within a high-growth tech, SaaS, or D2C environment.
- Expert-level proficiency in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager with a portfolio of successful large-scale campaigns.
- Deep understanding of web analytics tools (Google Analytics 4, Mixpanel, or Amplitude) and CRM platforms like HubSpot or Salesforce.
- Strong analytical mindset with the ability to leverage SQL or BI tools to translate complex data into actionable business insights.
- Proven track record of scaling monthly recurring revenue (MRR) through creative and technical marketing interventions.
- Exceptional project management skills and experience leading cross-functional squads in an agile environment.
- Bachelor’s degree in Marketing, Business, Data Science, or a related quantitative field.