Job Description
We are seeking a visionary Senior Digital Media Strategist to lead our content initiatives and drive brand engagement across multiple channels. At Lumina Creative, we don't just create content; we craft digital experiences that resonate with audiences and elevate our clients' market presence. If you have a keen eye for detail, a passion for storytelling, and a proven track record in digital communications, we want to hear from you.
Why Join Us?
- Work with a dynamic team of creatives and strategists.
- Opportunity to shape high-impact campaigns for top-tier clients.
- Competitive compensation and comprehensive benefits package.
Join us in redefining the digital landscape from our hub in the heart of New York City.
Responsibilities
- Develop and execute comprehensive digital media strategies that align with client objectives and brand identity.
- Produce high-quality, engaging copy for blogs, social media, email newsletters, and website content.
- Manage the end-to-end content lifecycle, from ideation and research to publication and performance analysis.
- Collaborate closely with the design and video production teams to ensure visual consistency and creative excellence.
- Monitor industry trends and competitor activities to optimize content performance and stay ahead of the curve.
- Conduct A/B testing on headlines and calls-to-action to maximize conversion rates.
Qualifications
- Bachelor’s degree in Communications, Marketing, English, or a related field.
- Minimum of 5 years of professional experience in digital media, content strategy, or communications.
- A strong, professional portfolio demonstrating writing skills and strategic thinking.
- Proficiency with SEO tools (e.g., Google Analytics, SEMrush) and CMS platforms (e.g., WordPress, HubSpot).
- Excellent verbal and written communication skills with a keen attention to detail.
- Ability to manage multiple projects simultaneously in a fast-paced, deadline-driven environment.