Job Description
Are you a visionary storyteller ready to shape the future of brand engagement?
Lumina Global is a fast-paced, innovative agency on the cutting edge of digital transformation. We are seeking a highly skilled Senior Digital Marketing Strategist to lead our marketing initiatives. In this role, you will drive brand awareness, optimize customer acquisition funnels, and craft compelling narratives that resonate with diverse audiences.
Why Join Us?
At Lumina Global, we don't just follow trends; we set them. You will work in a dynamic environment with top-tier talent, competitive benefits, and the opportunity to make a tangible impact on global brands.
The Role
As a Senior Digital Marketing Strategist, you will be the architect of our digital presence. You will collaborate closely with creative teams, data analysts, and account managers to deliver integrated marketing campaigns that exceed KPIs.
Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business goals and brand identity.
- Lead SEO and SEM initiatives, including keyword research, on-page optimization, and paid search campaign management to drive organic growth.
- Oversee content marketing efforts, ensuring high-quality copywriting and visual storytelling across all channels.
- Analyze market trends, competitor activities, and consumer behavior to identify new opportunities and optimize campaign performance.
- Manage and mentor junior marketing team members, fostering a culture of continuous learning and innovation.
- Collaborate with cross-functional teams to ensure consistent brand messaging and seamless campaign execution.
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree preferred).
- Minimum of 5+ years of experience in digital marketing, with a strong focus on strategy and analytics.
- Proven expertise in SEO, SEM, social media marketing, and email automation tools.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Excellent written and verbal communication skills, with a keen eye for detail.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) and project management tools.