Job Description
Join BrandPulse Creative as our Senior Digital Marketing Strategist and revolutionize how brands connect with audiences in the digital age. We're seeking a visionary leader to architect data-driven campaigns that captivate, convert, and cultivate lasting customer relationships. In this high-impact role, you'll collaborate with cross-functional teams to translate market insights into compelling narratives across digital channels. Our Austin-based startup culture blends creativity with analytics, offering competitive benefits and opportunities to shape industry standards.
Responsibilities
- Develop and execute integrated digital marketing strategies across SEO, content, social media, and paid channels
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation platforms
- Lead A/B testing initiatives to optimize conversion funnels and customer journey touchpoints
- Manage $1M+ annual marketing budget with ROI-focused allocation decisions
- Mentor junior marketing team members and drive continuous improvement processes
- Collaborate with product teams to align marketing initiatives with business growth objectives
Qualifications
- 8+ years progressive digital marketing experience with 3+ years in strategy leadership
- Proven expertise in scaling B2C/B2B brands through omnichannel campaigns
- Advanced proficiency in marketing automation (HubSpot/Marketo), SEO tools (SEMrush), and analytics platforms
- Strong data storytelling skills with ability to translate insights into executive presentations
- Certification in Google Analytics, HubSpot, or similar preferred
- Portfolio demonstrating successful campaign results and brand transformations
- Bachelor's degree in Marketing, Communications, or related field