Job Description
Join Nexus Creative Group as our Senior Digital Marketing Strategist and shape the future of brand storytelling in the dynamic tech hub of Austin. We're seeking a visionary leader to orchestrate integrated marketing campaigns that drive measurable growth for our B2B SaaS clients. In this pivotal role, you'll leverage data-driven insights to craft compelling narratives across digital channels, transforming complex solutions into resonant customer experiences. Our collaborative culture thrives on innovation, and we empower our strategists to experiment with emerging platforms while maintaining a laser focus on ROI. Enjoy comprehensive benefits, flexible work arrangements, and the opportunity to mentor a high-performing team in one of America's fastest-growing markets.
Responsibilities
- Develop and execute multi-channel digital marketing strategies including SEO, content marketing, email automation, and paid social campaigns
- Lead cross-functional teams to align marketing initiatives with sales objectives and product roadmaps
- Analyze campaign performance using Google Analytics, HubSpot, and other marketing automation platforms
- Create compelling brand narratives and thought leadership content for executive audiences
- Manage $1M+ annual marketing budgets with rigorous ROI optimization
- Conduct market research and competitive analysis to identify growth opportunities
- Mentor junior marketers and foster a culture of continuous learning
Qualifications
- 8+ years of progressive digital marketing experience with 3+ years in leadership roles
- Proven track record of developing B2B SaaS marketing strategies that drive lead generation
- Expertise in marketing automation platforms (HubSpot, Marketo) and CRM systems
- Advanced analytical skills with ability to translate data into actionable insights
- Strong portfolio demonstrating successful integrated marketing campaigns
- Certifications in Google Analytics, HubSpot, or similar platforms preferred
- Excellent written and verbal communication skills with executive presence
- Ability to thrive in fast-paced environments with competing priorities