Job Description
Are you a data-driven marketer ready to lead high-impact campaigns? Apex Digital Solutions is seeking a talented Senior Digital Marketing Specialist to join our dynamic team in New York City. In this pivotal role, you will own our digital growth strategy, driving traffic, engagement, and conversions across multiple channels.
We are looking for a visionary individual who thrives in a fast-paced environment and possesses a deep understanding of SEO, PPC, and content marketing. If you are passionate about turning data into actionable insights and have a proven track record of scaling brands, we want to hear from you.
Why Join Us?
- Competitive salary and comprehensive benefits package.
- Flexible remote and hybrid work options.
- Professional development opportunities and annual training budget.
- A collaborative culture that values creativity and innovation.
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies aligned with business objectives to drive growth.
- Manage end-to-end SEO campaigns, including technical audits, keyword research, on-page optimization, and link building strategies.
- Oversee paid media campaigns (Google Ads, LinkedIn, and Social Ads) to maximize ROI and lead generation.
- Analyze complex data sets to identify trends, optimize performance, and report on KPIs to stakeholders.
- Collaborate with content creators and designers to ensure cohesive brand messaging across all digital touchpoints.
- Stay updated on industry trends and emerging technologies to keep our strategies ahead of the competition.
Qualifications:
- 4+ years of proven experience in digital marketing, with a focus on SEO and PPC.
- Proficiency in using analytics tools (Google Analytics 4, Google Search Console, SEMrush, Ahrefs).
- Strong understanding of HTML/CSS and web analytics principles.
- Excellent project management skills with the ability to manage multiple campaigns simultaneously.
- Strong written and verbal communication skills in English.
- Bachelor’s degree in Marketing, Business, or a related field.
Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business objectives to drive growth.
- Manage end-to-end SEO campaigns, including technical audits, keyword research, on-page optimization, and link building strategies.
- Oversee paid media campaigns (Google Ads, LinkedIn, and Social Ads) to maximize ROI and lead generation.
- Analyze complex data sets to identify trends, optimize performance, and report on KPIs to stakeholders.
- Collaborate with content creators and designers to ensure cohesive brand messaging across all digital touchpoints.
- Stay updated on industry trends and emerging technologies to keep our strategies ahead of the competition.
Qualifications
- 4+ years of proven experience in digital marketing, with a focus on SEO and PPC.
- Proficiency in using analytics tools (Google Analytics 4, Google Search Console, SEMrush, Ahrefs).
- Strong understanding of HTML/CSS and web analytics principles.
- Excellent project management skills with the ability to manage multiple campaigns simultaneously.
- Strong written and verbal communication skills in English.
- Bachelor’s degree in Marketing, Business, or a related field.