Job Description
We are seeking a results-driven Senior Digital Marketing Specialist to lead our growth initiatives in London. At Apex Digital Solutions, we pride ourselves on innovation and data-driven decision-making. If you are passionate about optimizing digital touchpoints and driving measurable ROI, we want to hear from you.
As a key member of our marketing team, you will craft compelling narratives and technical strategies that elevate our brand presence across all digital channels.
Responsibilities
- Design and execute comprehensive SEO and content strategies to increase organic traffic and domain authority.
- Manage end-to-end PPC campaigns (Google Ads, Bing) to optimize conversion rates and reduce CPA.
- Analyze web analytics and market trends to refine marketing funnels and improve user experience.
- Collaborate with the creative team to produce high-quality visual assets and copy.
- Oversee email marketing automation workflows to nurture leads and drive retention.
Qualifications
- Minimum of 3-5 years of experience in digital marketing, with a focus on SEO and PPC.
- Deep understanding of Google Analytics, Search Console, and marketing automation tools (e.g., HubSpot, Marketo).
- Strong analytical skills with the ability to interpret complex data sets into actionable insights.
- Excellent written and verbal communication skills in English.
- Experience with A/B testing and conversion rate optimization (CRO).