Job Description
Join our award-winning marketing team at InnovateTech Solutions, where creativity meets data-driven strategy. We're seeking a Senior Digital Marketing Specialist to lead our omnichannel campaigns and drive measurable growth in the competitive tech landscape. This role offers the opportunity to shape our digital presence while collaborating with cross-functional teams to deliver exceptional customer experiences.
Our ideal candidate thrives in fast-paced environments and possesses a proven track record of scaling digital initiatives. You'll leverage cutting-edge tools and platforms to optimize campaigns across multiple touchpoints, ensuring maximum ROI and brand visibility. If you're passionate about digital innovation and ready to make an impact, we encourage you to apply.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Analyze campaign performance using Google Analytics, HubSpot, and other marketing automation tools
- Lead A/B testing initiatives to optimize conversion rates and user engagement
- Manage paid advertising budgets across Google Ads, LinkedIn, and Facebook/Instagram platforms
- Collaborate with content team to create data-driven asset calendars
- Generate monthly performance reports with actionable insights for stakeholders
- Stay updated on digital marketing trends and emerging technologies
Qualifications
- Bachelor's degree in Marketing, Communications, or related field (or equivalent experience)
- 5+ years of progressive digital marketing experience with proven ROI results
- Expertise in Google Analytics, Google Ads, and marketing automation platforms
- Strong analytical skills with ability to translate data into strategic recommendations
- Proficiency in HTML, CSS, and marketing tools like SEMrush or Moz
- Experience managing paid advertising budgets of $50K+
- Certification in Google Ads or HubSpot preferred
- Exceptional written and verbal communication skills