Job Description
Join InnovateTech Solutions as a Senior Digital Marketing Specialist and lead transformative campaigns that drive measurable growth. We're seeking a data-driven innovator to orchestrate our digital ecosystem across SEO, PPC, social media, and email marketing. This role offers the opportunity to shape our brand's digital footprint while collaborating with cross-functional teams in a dynamic, fast-paced environment.
Responsibilities
- Develop and execute multi-channel digital marketing strategies aligned with business objectives
- Optimize SEO performance through technical audits, keyword research, and content strategy
- Manage PPC campaigns across Google Ads and social platforms with strict ROI accountability
- Analyze campaign data using Google Analytics 4 and Adobe Analytics to inform decisions
- Lead A/B testing initiatives for landing pages, email sequences, and ad creatives
- Collaborate with design teams to create compelling digital assets
- Report on KPIs and present insights to executive leadership
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of digital marketing experience with proven ROI-driven campaigns
- Advanced proficiency in Google Ads, Google Analytics 4, and marketing automation tools
- Strong understanding of SEO best practices and algorithm updates
- Experience managing PPC budgets exceeding $100,000
- Certification in Google Ads, HubSpot, or similar preferred
- Expertise in CRM platforms (Salesforce/Marketo) and email marketing