Job Description
Join Nexus Digital Group's award-winning marketing team as we revolutionize digital engagement for Fortune 500 brands. We're seeking a results-driven Senior Digital Marketing Specialist to architect data-driven campaigns that convert audiences into loyal customers. In this pivotal role, you'll leverage cutting-edge analytics and creative storytelling to dominate digital landscapes while mentoring junior team members.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, SEM, social media, and email marketing
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation platforms
- Optimize conversion funnels through A/B testing and user journey mapping
- Lead cross-functional collaborations with content, design, and product teams
- Manage $500K+ annual digital marketing budgets with ROI-driven decision making
- Present monthly performance reports to C-suite executives with actionable insights
Qualifications
- 5+ years in digital marketing with proven campaign management experience
- Expertise in Google Ads, Meta Ads, and marketing automation tools (HubSpot/Marketo)
- Advanced proficiency in SEO/SEM, including technical SEO and keyword research
- Certification in Google Analytics, Meta Blueprint, or similar
- Strong data interpretation skills with experience in dashboard creation
- Bachelor's degree in Marketing, Communications, or related field
- Portfolio demonstrating successful digital campaigns with quantifiable results