Job Description
Join our award-winning digital marketing team at GrowthWave Digital, where innovation meets results. We're seeking a passionate Senior Digital Marketing Specialist to drive our online presence and accelerate customer acquisition. In this pivotal role, you'll craft data-driven strategies across digital channels, optimize campaigns for maximum ROI, and collaborate with cross-functional teams to deliver exceptional brand experiences. If you thrive in a fast-paced environment and want to make a tangible impact, we want to hear from you.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, email, and content marketing
- Analyze campaign performance using Google Analytics, SEMrush, and HubSpot to optimize ROI and KPIs
- Lead A/B testing initiatives to improve conversion rates across all digital touchpoints
- Manage paid advertising budgets across Google Ads, Facebook Ads, and LinkedIn Ads
- Collaborate with design and content teams to create compelling digital assets
- Generate monthly performance reports with actionable insights for stakeholders
- Stay current with industry trends and emerging digital technologies
Qualifications
- 5+ years of hands-on digital marketing experience with proven ROI results
- Expertise in SEO/SEM tools (Google Analytics, SEMrush, Ahrefs) and marketing automation platforms
- Certification in Google Ads, Facebook Blueprint, or HubSpot Marketing Hub preferred
- Strong analytical skills with ability to translate data into actionable strategies
- Experience managing multi-channel campaigns with budgets over $50K
- Proficiency in HTML, CSS, and marketing CMS platforms
- Excellent communication skills with ability to present to executive stakeholders