Job Description
Join NexusTech Innovations as a Senior Digital Marketing Specialist and lead transformative campaigns that shape the future of digital engagement. We're seeking a data-driven innovator to architect multi-channel strategies that captivate audiences and drive exponential growth in our fast-evolving tech ecosystem. This hybrid role offers the opportunity to leverage cutting-edge tools and collaborate with cross-functional teams to deliver measurable ROI and brand excellence.
Responsibilities
- Design and execute integrated digital marketing campaigns across SEO, PPC, social media, and email marketing
- Analyze performance metrics using Google Analytics, SEMrush, and HubSpot to optimize conversion funnels
- Lead content strategy creation for blogs, whitepapers, and video assets
- Manage $500K+ annual ad budgets across Google Ads, Meta Ads, and LinkedIn
- Conduct A/B testing for landing pages and email sequences
- Collaborate with product teams on go-to-market strategies for new launches
- Present monthly performance reports to C-suite stakeholders
Qualifications
- 5+ years of digital marketing experience with proven ROI-driven campaigns
- Expertise in Google Ads, Meta Ads, and SEO best practices
- Proficiency in marketing automation tools (HubSpot, Marketo)
- Strong analytical skills with experience in data visualization (Tableau/Power BI)
- Bachelor's degree in Marketing, Business, or related field
- Certification in Google Ads or Meta Blueprint preferred
- Experience in B2B SaaS marketing highly desirable
- Exceptional written communication and presentation skills