Job Description
Welcome to Nexus Creative Solutions, a premier agency redefining digital engagement in the heart of New York City.
We are seeking a visionary Senior Digital Marketing Specialist to spearhead our SEO and content initiatives. In this pivotal role, you will blend creative storytelling with data-driven strategy to drive organic growth and enhance our brand authority in a competitive market.
Why Nexus?
- Competitive compensation package and performance bonuses.
- Comprehensive health, dental, and vision insurance.
- Flexible hybrid work environment.
- Access to cutting-edge marketing tools and continuous training.
Responsibilities
- Develop and execute comprehensive SEO strategies to improve organic rankings and drive qualified traffic.
- Manage end-to-end content marketing campaigns, ensuring alignment with brand voice and business objectives.
- Conduct in-depth keyword research, competitor analysis, and technical SEO audits.
- Analyze web analytics (Google Analytics, Search Console) to optimize user experience and conversion rates.
- Collaborate with cross-functional teams (Design, Development, Sales) to ensure technical SEO best practices.
- Lead the creation of engaging digital assets including blogs, whitepapers, and email newsletters.
- Mentor junior marketing staff and contribute to the development of departmental best practices.
Qualifications
- 5+ years of professional experience in digital marketing, specifically in SEO and content strategy.
- Deep proficiency in Google Analytics, Google Search Console, and SEO auditing tools (e.g., SEMrush, Ahrefs).
- Strong copywriting and editing skills with a demonstrated portfolio of successful campaigns.
- Familiarity with CMS platforms (WordPress, HubSpot) and basic HTML/CSS knowledge.
- Exceptional analytical and problem-solving abilities with a focus on ROI.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.