Job Description
Orchestrate Digital Growth at Apex Innovations
We are seeking a visionary Senior Digital Marketing Specialist to lead our digital presence in the competitive NYC market. You will be the architect behind our data-driven campaigns, ensuring our brand resonates with a global audience while driving tangible ROI. If you are passionate about the intersection of creativity and analytics, this is your opportunity to shape the future of our brand.
Key Responsibilities
- SEO & Content Strategy: Oversee the end-to-end SEO lifecycle, conducting technical audits and keyword research to improve organic rankings and drive qualified traffic.
- Paid Media Management: Spearhead high-performance PPC campaigns across Google Ads and social platforms, optimizing bids and creative assets to maximize conversion rates.
- Analytics & Reporting: Utilize Google Analytics 4 (GA4) and Tableau to provide actionable insights, generating weekly and monthly performance reports for stakeholders.
- Campaign Optimization: Collaborate with the design and copywriting teams to A/B test landing pages and email sequences, ensuring continuous improvement of user experience (UX).
- Brand Voice: Develop and maintain a consistent brand voice across all digital touchpoints, including social media, blogs, and press releases.
Qualifications
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Experience: 5+ years of proven experience in digital marketing, with a strong emphasis on SEO and PPC.
- Technical Skills: Proficiency in SEO tools (SEMrush, Ahrefs), CMS platforms (WordPress, HubSpot), and analytics software.
- Data Fluency: Strong analytical mindset with the ability to interpret complex data sets and translate them into strategic action plans.
- Creativity: Exceptional writing and editing skills, with a keen eye for design and visual storytelling.
Responsibilities
- Manage and optimize organic search strategies to increase visibility.
- Execute and monitor paid search campaigns (Google Ads, Bing Ads).
- Analyze web traffic data to identify trends and user behavior patterns.
- Collaborate with external agencies or internal teams on creative production.
- Stay updated on the latest digital marketing trends and algorithm updates.
Qualifications
- Proven track record of managing digital budgets.
- Strong understanding of HTML, CSS, and basic web development principles is a plus.
- Experience with marketing automation software (e.g., Marketo, Pardot).
- Excellent project management and organizational skills.
- Ability to work in a fast-paced, dynamic environment.