Job Description
Join Nexus Digital Agency's dynamic marketing team as we revolutionize digital strategies for Fortune 500 clients. We're seeking a results-driven Senior Digital Marketing Specialist to spearhead integrated campaigns across SEO, SEM, and social platforms. This hybrid role combines data-driven decision-making with creative storytelling in Austin's vibrant tech ecosystem. Enjoy competitive benefits, flexible work arrangements, and opportunities to lead innovative projects that shape industry trends.
Responsibilities
- Develop and execute multi-channel digital marketing strategies aligned with business KPIs
- Optimize SEO/SEM campaigns using Google Analytics, Ahrefs, and SEMrush tools
- Manage $500K+ ad budgets across Google Ads, Meta Ads, and LinkedIn
- Create compelling content for blogs, social media, and email marketing campaigns
- Analyze performance metrics and provide actionable insights to stakeholders
- Lead A/B testing initiatives to improve conversion rates
- Collaborate with design and development teams on campaign assets
Qualifications
- 5+ years of digital marketing experience with proven ROI results
- Advanced certification in Google Analytics, Google Ads, or HubSpot
- Expertise in SEO/SEM, content marketing, and social media advertising
- Proficiency in marketing automation tools (Marketo, HubSpot, or Pardot)
- Strong analytical skills with experience in data visualization tools
- Experience managing cross-functional teams and vendor relationships
- Bachelor's degree in Marketing, Communications, or related field
- Portfolio demonstrating successful campaign implementations