Job Description
Join GrowthForge Analytics as a Senior Digital Marketing Specialist and spearhead innovative campaigns that drive measurable growth. We're a data-driven tech startup transforming how brands engage with audiences through cutting-edge digital strategies. In this pivotal role, you'll own the end-to-end digital marketing ecosystem, from concept to conversion, while collaborating with cross-functional teams to deliver exceptional results.
Our ideal candidate thrives in fast-paced environments, possesses deep expertise in performance marketing, and is passionate about leveraging analytics to optimize customer journeys. You'll have the opportunity to shape our marketing vision, mentor junior team members, and make a tangible impact on our expansion in the competitive tech landscape.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, PPC, email, and social media platforms
- Lead performance marketing campaigns with a focus on CAC reduction and ROI optimization
- Conduct A/B testing and data analysis to refine campaign targeting and messaging
- Manage $500K+ annual digital media budget across paid advertising channels
- Collaborate with product and sales teams to align marketing initiatives with business objectives
- Generate comprehensive performance reports and present insights to executive leadership
- Mentor junior marketers and implement best practices across the marketing department
Qualifications
- 5+ years of progressive digital marketing experience with proven campaign management success
- Advanced proficiency in Google Analytics, Google Ads, and major social media advertising platforms
- Strong analytical skills with ability to translate data into actionable marketing strategies
- Certification in Google Ads, HubSpot, or Meta Blueprint preferred
- Experience with marketing automation tools (Marketo, HubSpot) and CRM systems
- Exceptional project management skills with ability to manage multiple concurrent initiatives
- Bachelor's degree in Marketing, Communications, or related field
- Portfolio demonstrating successful digital marketing campaigns with quantifiable results