Job Description
Join Nexus Innovations as a Senior Digital Marketing Specialist and lead transformative campaigns that captivate audiences and drive measurable growth. We're seeking a data-driven innovator to spearhead our digital strategy in the heart of San Francisco's tech hub. This role offers the opportunity to shape our brand's digital footprint while collaborating with cross-functional teams to deliver exceptional ROI.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, SEM, social media, and email campaigns
- Analyze performance metrics using Google Analytics, Ahrefs, and HubSpot to optimize campaign ROI
- Lead content creation initiatives including blog posts, whitepapers, and video scripts
- Manage PPC budgets across Google Ads and social platforms to maximize conversions
- Conduct A/B testing for landing pages, CTAs, and email funnels
- Collaborate with design and product teams to ensure brand consistency
Qualifications
- Bachelor's degree in Marketing or related field with 5+ years digital marketing experience
- Proven expertise in SEO/SEM, Google Analytics, and marketing automation tools
- Strong portfolio demonstrating successful campaign execution and KPI achievements
- Advanced proficiency in HTML/CSS and marketing platforms (HubSpot, Marketo)
- Exceptional analytical skills with ability to translate data into actionable insights
- Certification in Google Ads, Google Analytics, or HubSpot preferred