Job Description
Join Nexus Digital's innovative marketing team as we redefine digital engagement in the tech capital of Texas. We're seeking a results-driven Senior Digital Marketing Specialist to architect and execute cutting-edge campaigns that captivate audiences and accelerate growth. In this pivotal role, you'll leverage data-driven strategies to amplify our brand's digital footprint while collaborating with cross-functional teams to deliver measurable ROI. Our culture thrives on creativity, agility, and a relentless pursuit of excellence—perfect for passionate marketers ready to make their mark.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Lead performance optimization campaigns using Google Analytics, Google Ads, and marketing automation platforms
- Drive customer acquisition and retention through data-driven content creation and A/B testing
- Manage paid media budgets with rigorous ROI tracking and quarterly performance reporting
- Collaborate with design and product teams to align marketing initiatives with business objectives
- Analyze market trends and competitor landscapes to identify growth opportunities
- Maintain and nurture CRM systems for personalized customer journeys
Qualifications
- 5+ years of progressive digital marketing experience with proven campaign success
- Expertise in SEO/SEM tools (Ahrefs, SEMrush) and paid advertising platforms (Google Ads, Meta Ads)
- Advanced proficiency in analytics tools (Google Analytics 4, Hotjar) with data interpretation skills
- Certifications in Google Ads, HubSpot, or Meta Blueprint preferred
- Strong project management abilities with experience managing cross-functional campaigns
- Exceptional written communication skills with portfolio of high-impact content
- Ability to translate complex data into actionable strategies
- Bachelor's degree in Marketing, Communications, or related field