Job Description
We are seeking a results-driven Senior Digital Marketing Specialist to lead our growth initiatives in the competitive London market. In this pivotal role, you will oversee our digital presence, driving traffic, engagement, and conversions across multiple channels. If you have a passion for data analytics and creative storytelling, we want to hear from you.
As part of a forward-thinking company, you will have the autonomy to experiment with new tactics and the support to implement enterprise-level strategies that deliver measurable ROI.
Responsibilities
- SEO Leadership: Manage and optimize our organic search strategy to improve rankings and drive qualified traffic using technical SEO best practices.
- PPC Management: Oversee Google Ads and social media advertising campaigns to maximize ROI and generate high-quality leads.
- Content Strategy: Collaborate with the creative team to produce high-value content that resonates with our target audience and supports business goals.
- Analytics & Reporting: Analyze complex data sets to generate actionable insights and present comprehensive performance reports to stakeholders.
- A/B Testing: Conduct rigorous testing on landing pages, email sequences, and ad copy to continuously improve conversion rates.
- Brand Awareness: Develop and execute campaigns that enhance brand visibility and authority within the industry.
Qualifications
- Experience: Minimum of 4-5 years of proven experience in digital marketing, with a specific focus on SEO and PPC.
- Certifications: Google Analytics and Google Ads certifications are mandatory.
- Tools: Proficiency in industry-standard tools such as SEMrush, Ahrefs, HubSpot, Google Tag Manager, and Salesforce.
- Communication: Excellent written and verbal communication skills, with the ability to translate complex data into clear business insights.
- Education: Bachelor’s degree in Marketing, Business Administration, or a related field.