Job Description
Join Nexus Digital Labs, a cutting-edge tech marketing agency, and lead our digital transformation initiatives. We're seeking a visionary Senior Digital Marketing Specialist to architect and execute data-driven campaigns that captivate audiences and drive exponential growth. In this pivotal role, you'll leverage emerging technologies and innovative strategies to position our clients as industry leaders while shaping the future of digital engagement.
Our Austin headquarters offers a dynamic, collaborative environment where creativity meets analytics. You'll work alongside award-winning strategists and have access to cutting-edge marketing automation tools. This is your opportunity to make a tangible impact in a rapidly evolving digital landscape while advancing your career in one of America's fastest-growing tech hubs.
Responsibilities
- Develop and implement comprehensive multi-channel digital marketing strategies spanning SEO, SEM, social media, and content marketing
- Lead A/B testing initiatives for landing pages, email campaigns, and ad creatives to optimize conversion rates by 30%+
- Analyze complex datasets using Google Analytics 4, Adobe Analytics, and marketing automation platforms to derive actionable insights
- Manage PPC campaigns across Google Ads and Bing Ads with $500K+ monthly ad spend
- Collaborate with creative teams to produce compelling video and interactive content for TikTok, Instagram Reels, and YouTube
- Oversee email marketing automation workflows using HubSpot Marketo to nurture leads and increase customer lifetime value
- Stay ahead of digital trends including AI-powered personalization, voice search optimization, and metaverse marketing
Qualifications
- Bachelor's degree in Marketing, Communications, or related field with 5+ years digital marketing experience
- Proven expertise in scaling B2B SaaS growth through full-funnel digital strategies
- Advanced certifications in Google Analytics, Google Ads, and Meta Blueprint
- Proficiency with marketing automation platforms (HubSpot, Marketo) and CRM systems (Salesforce)
- Strong data visualization skills with experience in Tableau or Looker Studio
- Portfolio demonstrating successful digital campaigns with measurable ROI (CAC reduction, lead gen growth)
- Experience managing remote teams and cross-functional project execution