Job Description
Join Nexus Digital's innovative marketing team and transform digital landscapes into revenue engines. We're seeking a results-driven Senior Digital Marketing Specialist to architect and execute cutting-edge campaigns across multiple channels. This hybrid role offers the autonomy to shape our digital presence while collaborating with creative technologists and data analysts. Enjoy competitive benefits, flexible scheduling, and opportunities to present at industry conferences.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, and social media platforms
- Lead performance-driven PPC campaigns with monthly budgets exceeding $50,000
- Analyze and optimize conversion funnels using Google Analytics 4 and heatmapping tools
- Manage email marketing automation workflows and CRM segmentation
- Coordinate with design teams to produce high-converting ad creatives and landing pages
- Generate monthly performance reports with actionable insights for C-suite stakeholders
- Stay ahead of algorithm updates and emerging digital trends through continuous testing
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of hands-on digital marketing experience with measurable ROI
- Advanced proficiency in Google Ads, Analytics, and Google Tag Manager
- Certification in Google Analytics, HubSpot, or comparable platforms
- Expertise in A/B testing frameworks and conversion rate optimization
- Proven track record managing multi-channel campaigns (social, email, SEO)
- Strong data visualization skills using tools like Tableau or Looker Studio
- Experience with marketing automation platforms (Marketo, HubSpot, or Pardot)