Job Description
Join our award-winning marketing team at GrowthForge Digital, where innovation meets impact! We're seeking a Senior Digital Marketing Specialist to drive our next phase of explosive growth. You'll craft data-driven campaigns that captivate audiences, elevate our brand presence, and deliver measurable ROI. Collaborate with cross-functional teams to transform complex strategies into seamless digital experiences. If you're passionate about leveraging cutting-edge tools and analytics to dominate digital landscapes, this is your moment to thrive.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, PPC, social media, and email marketing
- Analyze campaign performance using Google Analytics, SEMrush, and marketing automation platforms
- Optimize conversion funnels through A/B testing and user behavior analysis
- Manage paid advertising budgets (Google Ads, Meta Ads) to maximize ROAS
- Create compelling content that drives engagement and leads
- Lead cross-functional projects with design and product teams
- Generate monthly performance reports with actionable insights
- Stay ahead of digital marketing trends and algorithm updates
Qualifications
- 5+ years of proven digital marketing experience with measurable ROI
- Expertise in SEO/SEM, PPC, and social media advertising
- Proficiency in Google Analytics, Google Ads, and marketing automation tools
- Strong analytical skills with data-driven decision-making
- Experience managing budgets over $100K annually
- Excellent written communication and storytelling abilities
- Google Ads and HubSpot certifications preferred
- Bachelor's degree in Marketing, Communications, or related field