Job Description
Join Nexus Digital Agency's innovative team as we revolutionize digital marketing for Fortune 500 clients. We're seeking a data-driven Senior Digital Marketing Specialist to architect and execute multi-channel campaigns that deliver measurable ROI. This role combines creative storytelling with analytical precision to accelerate brand growth in competitive markets. Work alongside industry leaders in our vibrant Austin headquarters and shape the future of digital engagement.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, and email marketing channels
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation platforms
- Lead A/B testing initiatives to optimize conversion rates and customer acquisition costs
- Manage paid advertising budgets across Google Ads, Meta Ads, and programmatic platforms
- Collaborate with creative teams to produce high-impact content and visual assets
- Generate monthly performance reports with actionable insights for stakeholders
- Stay current with algorithm updates and emerging digital marketing technologies
Qualifications
- 5+ years of digital marketing experience with proven campaign management success
- Advanced proficiency in Google Analytics, Google Ads, and Meta Business Suite
- Certification in Google Analytics, HubSpot, or similar marketing automation platforms
- Strong data analysis skills with ability to translate metrics into strategic recommendations
- Experience managing budgets over $500K annually across multiple channels
- Expertise in SEO best practices and technical optimization
- Portfolio demonstrating successful multi-channel campaign execution
- Bachelor's degree in Marketing, Communications, or related field