Job Description
Join our innovative marketing team at GrowthForge Digital, where creativity meets data-driven strategy. We're seeking a Senior Digital Marketing Specialist to architect and execute multi-channel campaigns that drive measurable growth for our B2B tech clients. This hybrid role offers the autonomy to shape our digital ecosystem while collaborating with a talented cohort of designers, developers, and analysts.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, PPC, email, and social media platforms
- Analyze campaign performance using Google Analytics, SEMrush, and marketing automation tools
- Optimize conversion funnels through A/B testing and user journey mapping
- Manage paid advertising budgets with 15-20% month-over-month growth targets
- Lead content creation initiatives including blog posts, whitepapers, and video scripts
- Coordinate with design teams to produce high-converting landing pages and ad creatives
- Prepare monthly performance reports with actionable insights for stakeholders
Qualifications
- 5+ years of digital marketing experience with proven campaign scaling success
- Advanced proficiency in Google Ads, Facebook Ads Manager, and HubSpot
- Strong analytical skills with ability to derive insights from complex datasets
- Expertise in SEO best practices and technical site auditing
- Certification in Google Analytics or HubSpot Marketing Hub required
- Experience managing budgets exceeding $500K annually
- Portfolio demonstrating 3+ successful digital transformation projects
- Bachelor's degree in Marketing, Communications, or related field