Job Description
Join our award-winning digital marketing team at Apex Growth Partners and transform how brands connect with audiences in the digital age. We're seeking a results-driven Senior Digital Marketing Specialist to architect and execute cutting-edge campaigns that drive measurable growth. You'll work with Fortune 500 clients to develop omnichannel strategies that blend creativity with data precision, leveraging our proprietary marketing automation platform. This hybrid role offers flexibility while collaborating in our vibrant NYC headquarters.
Responsibilities
- Design and implement comprehensive digital marketing strategies across SEO/SEM, social media, email, and content marketing
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation tools
- Lead A/B testing initiatives to optimize conversion rates across all digital touchpoints
- Manage paid advertising budgets across Google Ads, Meta Ads, and emerging platforms
- Develop data-driven reports translating insights into actionable recommendations for stakeholders
- Collaborate with creative teams to ensure brand consistency across all channels
- Stay ahead of digital marketing trends and algorithm updates
Qualifications
- 5+ years of progressive digital marketing experience with proven ROI-driven campaigns
- Expert proficiency in Google Analytics, Google Ads, and Meta Business Suite
- Certified in Google Analytics, Google Ads, or HubSpot Marketing Hub
- Strong data storytelling skills with experience creating executive dashboards
- Experience managing budgets over $500,000 annually
- Proficient in marketing automation platforms (HubSpot, Marketo, or Pardot)
- Bachelor's degree in Marketing, Communications, or related field