Job Description
Join Nexus Digital Agency, an award-winning digital marketing powerhouse, as we revolutionize brand storytelling in the digital age. We're seeking a visionary Senior Digital Marketing Specialist to architect data-driven campaigns that captivate audiences and accelerate business growth. In this pivotal role, you'll leverage cutting-edge analytics and creative innovation to shape our clients' digital footprint. Enjoy competitive benefits, flexible work arrangements, and a culture that champions creativity and continuous learning.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email channels
- Analyze campaign performance using Google Analytics, HubSpot, and Adobe Analytics to optimize ROI
- Lead A/B testing initiatives for landing pages, ad creatives, and email sequences
- Manage PPC campaigns with $500K+ monthly budgets across Google Ads and social platforms
- Collaborate with design teams to create compelling visual assets and content
- Present performance insights and strategic recommendations to C-suite clients
Qualifications
- Bachelor's degree in Marketing, Business, or related field (5+ years experience)
- Expert certification in Google Analytics, Google Ads, and HubSpot
- Proven track record scaling revenue through digital campaigns (min. 40% YoY growth)
- Advanced proficiency in marketing automation tools (Marketo, Pardot)
- Strong data visualization skills with Tableau or Power BI
- Experience managing cross-functional teams and external vendors