Job Description
Are you ready to scale brands in the digital landscape?
Nexus Digital Solutions is seeking a visionary Senior Digital Marketing Specialist to lead our organic growth initiatives. In this role, you will bridge the gap between creative strategy and data-driven execution, managing high-impact campaigns across search, social, and email channels.
We pride ourselves on a collaborative culture that values innovation. If you are passionate about performance marketing and want to make a tangible impact, we want to hear from you.
Responsibilities
- Develop and execute comprehensive digital marketing strategies that align with business objectives and drive lead generation.
- Oversee SEO/SEM activities, including keyword research, on-page optimization, and backlink strategies to improve organic search rankings.
- Manage paid advertising campaigns (Google Ads, LinkedIn Ads) to maximize ROI and budget efficiency.
- Analyze campaign performance using Google Analytics 4 and other data tools, providing actionable insights to optimize future efforts.
- Collaborate with the creative team to produce compelling content assets, including blog posts, whitepapers, and social media copy.
- Conduct market research to identify emerging trends, competitor strategies, and audience demographics.
Qualifications
- 5+ years of proven experience in digital marketing, with a strong focus on SEO and PPC.
- Expert proficiency in Google Analytics, Google Search Console, and SEO tools (e.g., SEMrush, Ahrefs).
- Demonstrated success in managing large-scale budgets and achieving measurable KPI improvements.
- Strong understanding of HTML/CSS basics and CMS platforms (WordPress, HubSpot).
- Excellent written and verbal communication skills with a keen eye for detail.
- Experience with marketing automation tools (e.g., Marketo, HubSpot) is highly preferred.