Job Description
Join Nexus Digital Agency's dynamic marketing team as we revolutionize digital engagement for Fortune 500 clients. We're seeking a results-driven Senior Digital Marketing Specialist to architect data-driven campaigns across SEO, PPC, and social media platforms. This role offers the opportunity to lead innovative digital transformation initiatives while working in Austin's thriving tech ecosystem.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, paid media, and social platforms
- Analyze campaign performance using Google Analytics and marketing automation tools to optimize ROI
- Lead A/B testing initiatives for landing pages, ad creatives, and email campaigns
- Manage digital advertising budgets across Google Ads and Meta platforms
- Collaborate with content teams to ensure brand consistency across digital touchpoints
- Generate monthly performance reports with actionable insights for stakeholders
Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years of hands-on digital marketing experience with measurable campaign success
- Advanced proficiency in Google Analytics, Google Ads, and Facebook Business Manager
- Certification in Google Ads or HubSpot Marketing preferred
- Experience with marketing automation platforms (Marketo, HubSpot, or Pardot)
- Strong analytical skills with ability to translate data into strategic decisions
- Portfolio demonstrating successful digital campaigns and ROI growth