Job Description
Join Nexus Digital Agency's elite marketing team as we revolutionize brand storytelling in the digital age. We seek a Senior Digital Marketing Specialist to architect data-driven campaigns that captivate audiences and accelerate growth. This hybrid role combines creative strategy with technical precision to deliver measurable ROI for Fortune 500 clients in tech, e-commerce, and SaaS sectors. You'll lead cross-functional initiatives while mentoring junior specialists in our vibrant Austin headquarters.
Our ideal candidate thrives at the intersection of analytics and creativity, transforming complex data into actionable insights. With competitive benefits, flexible work arrangements, and access to cutting-edge martech tools, this role offers unparalleled career acceleration in one of America's fastest-growing tech hubs.
Responsibilities
- Develop and execute multi-channel digital marketing strategies across SEO, SEM, social media, and email marketing
- Lead performance optimization using Google Analytics, Adobe Analytics, and marketing automation platforms
- Conduct A/B testing on landing pages, CTAs, and campaign creatives to maximize conversion rates
- Collaborate with design teams to create compelling visual assets aligned with brand guidelines
- Manage paid media budgets across Google Ads, Meta Ads, and programmatic platforms
- Generate comprehensive performance reports with actionable insights for C-suite stakeholders
- Mentor junior marketers through structured training programs and performance reviews
Qualifications
- Bachelor's degree in Marketing, Communications, or related field with 5+ years digital marketing experience
- Advanced certification in Google Ads, Google Analytics, and Meta Blueprint
- Proven expertise in marketing automation (HubSpot/Marketo) and CRM systems
- Strong portfolio demonstrating successful ROI-driven campaigns across multiple industries
- Proficiency in HTML, CSS, and JavaScript for landing page optimization
- Exceptional data visualization skills using Tableau or Power BI
- Experience managing budgets exceeding $500K with consistent 20%+ YoY growth