Job Description
Join InnovateTech Solutions, a cutting-edge digital transformation leader, as we revolutionize how brands connect with audiences in the digital age. We're seeking a visionary Senior Digital Marketing Specialist to architect and execute data-driven campaigns that captivate, convert, and scale. In this pivotal role, you'll leverage emerging technologies and consumer insights to shape our global marketing strategy while mentoring a high-performing team. Enjoy competitive benefits, flexible work arrangements, and the opportunity to make measurable impact in a culture that champions innovation and professional growth.
Responsibilities
- Develop and execute omnichannel digital marketing strategies across SEO, SEM, email, and social platforms
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation tools
- Lead A/B testing initiatives to optimize conversion rates and ROI across all digital touchpoints
- Collaborate with product and creative teams to align messaging with brand positioning
- Manage digital advertising budgets across multiple platforms with quarterly reporting
- Stay ahead of industry trends and algorithm updates to maintain competitive edge
- Mentor junior marketers and conduct quarterly performance reviews
Qualifications
- 5+ years of progressive digital marketing experience with proven ROI results
- Expertise in Google Ads, Google Analytics 4, and marketing automation platforms (HubSpot/Marketo)
- Certified in Google Analytics, Google Ads, and/or Meta Blueprint
- Strong data storytelling skills with ability to translate insights into actionable strategies
- Experience managing cross-functional teams and agency relationships
- Bachelor's degree in Marketing, Communications, or related field
- Proficiency in HTML, CSS, and marketing APIs for technical campaign integration