Job Description
Join Austin's fastest-growing digital consultancy and transform how brands connect with audiences. At Apex Growth Partners, we're seeking a visionary Senior Digital Marketing Specialist to architect data-driven campaigns that deliver measurable ROI. You'll lead integrated digital strategies across SEO, SEM, and social platforms while mentoring a high-performance team in our collaborative, innovation-first environment.
Responsibilities
- Develop and execute multi-channel digital marketing strategies including SEO/SEM, social media, email marketing, and content marketing
- Analyze campaign performance using Google Analytics, Adobe Analytics, and marketing automation platforms to optimize conversion funnels
- Manage PPC budgets across Google Ads and social platforms, achieving CPA reduction targets
- Lead A/B testing initiatives for landing pages, ad creatives, and email campaigns
- Collaborate with product teams to align marketing initiatives with business objectives
- Mentor junior marketers and conduct monthly performance reviews
Qualifications
- 5+ years of digital marketing experience with proven ROI in B2B/B2C campaigns
- Advanced certification in Google Ads, Google Analytics, and/or HubSpot
- Expertise in SEO tools (SEMrush, Ahrefs) and marketing automation platforms
- Proficiency in HTML/CSS and experience with marketing analytics dashboards
- Demonstrated success managing $50K+ annual digital advertising budgets
- Bachelor's degree in Marketing, Business, or related field