Job Description
Join GrowthWave Digital, a trailblazing digital marketing agency revolutionizing brand visibility for Fortune 500 clients. We're seeking a visionary Senior Digital Marketing Specialist to architect and execute cutting-edge campaigns that drive measurable ROI. This role combines strategic thinking with hands-on execution in a fast-paced, innovation-driven environment. You'll collaborate with cross-functional teams while owning the end-to-end digital marketing strategy for our top-tier clients.
Responsibilities
- Develop and implement comprehensive multi-channel digital marketing strategies across SEO, SEM, social media, and email marketing
- Analyze campaign performance data using Google Analytics, HubSpot, and Adobe Analytics to optimize KPIs
- Lead A/B testing initiatives for landing pages, ad creatives, and email sequences
- Manage $500K+ digital advertising budgets with monthly ROI reporting to stakeholders
- Drive customer acquisition and retention through targeted content marketing and automation
- Mentor junior team members while fostering a culture of data-driven innovation
- Stay ahead of digital trends and algorithm updates to maintain competitive advantage
Qualifications
- 5+ years of progressive digital marketing experience with proven campaign ROI
- Expertise in Google Ads, Facebook Ads Manager, and programmatic advertising platforms
- Advanced proficiency in marketing analytics tools (Google Analytics, Adobe Analytics)
- Certification in Google Ads, HubSpot, or similar marketing platforms preferred
- Strong project management skills with experience managing cross-functional teams
- Exceptional written communication skills for crafting compelling ad copy and reports
- Demonstrated ability to translate complex data into actionable insights
- Bachelor's degree in Marketing, Communications, or related field