Job Description
Join our award-winning marketing team at GrowthHorizon Inc., where innovation meets results. We're seeking a Senior Digital Marketing Specialist to architect and execute data-driven campaigns that captivate audiences and accelerate revenue growth. This hybrid role offers the flexibility to work from our vibrant Austin office or remotely across Texas, with competitive benefits and opportunities for professional development.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, email, and social channels
- Analyze campaign performance using Google Analytics, HubSpot, and Adobe Analytics to optimize ROI
- Lead A/B testing for landing pages, email sequences, and ad creatives
- Collaborate with content teams to produce SEO-optimized blog posts and video content
- Manage paid advertising budgets across Google Ads and Facebook Ads platforms
- Generate monthly performance reports with actionable insights for stakeholders
- Maintain CRM data hygiene and nurture marketing automation workflows
Qualifications
- 5+ years of digital marketing experience with proven campaign ROI
- Expertise in Google Analytics 4, Google Ads, and Meta Business Suite
- Advanced proficiency in marketing automation tools (HubSpot/Marketo)
- Certifications in Google Ads, Google Analytics, and/or HubSpot preferred
- Strong data visualization skills with Tableau or Power BI
- Experience managing B2B SaaS or e-commerce verticals
- Ability to translate complex analytics into strategic recommendations
- Portfolio demonstrating successful digital transformation projects