Job Description
Join our dynamic team at GrowthForge Digital, where innovation meets results. We're seeking a Senior Digital Marketing Specialist to architect and execute cutting-edge campaigns that drive exponential growth. In this pivotal role, you'll leverage data-driven strategies to elevate our brand presence across digital channels while mentoring junior marketers. Our Austin-based headquarters fosters a culture of creativity and collaboration, offering competitive benefits and opportunities for professional advancement.
Responsibilities
- Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, and email marketing
- Analyze campaign performance using Google Analytics and Adobe Analytics to optimize ROI
- Lead A/B testing initiatives for landing pages, CTAs, and ad creatives
- Manage paid advertising budgets across Google Ads and social platforms
- Collaborate with content team to create high-converting digital assets
- Generate monthly performance reports and present insights to stakeholders
Qualifications
- Bachelor's degree in Marketing or related field (5+ years experience)
- Proven expertise in Google Ads, Facebook Ads Manager, and SEO tools
- Advanced proficiency in analytics platforms (GA4, Adobe Analytics)
- Experience managing digital budgets exceeding $500K annually
- Certification in Google Ads, HubSpot, or similar preferred
- Strong project management skills with ability to lead cross-functional teams