Job Description
Join Nexus Growth Partners as a Senior Digital Marketing Specialist and lead transformative digital campaigns for our innovative B2B tech clients. We're seeking a data-driven strategist to orchestrate multi-channel marketing initiatives that drive measurable growth and brand awareness. You'll collaborate with cross-functional teams to develop cutting-edge digital experiences while optimizing ROI across all touchpoints. This role offers the opportunity to shape our digital transformation agenda and mentor junior marketers in a fast-paced, results-oriented environment.
Responsibilities
- Develop and execute comprehensive digital marketing strategies across SEO, PPC, social media, and email marketing channels
- Analyze campaign performance using Google Analytics, SEMrush, and marketing automation platforms to optimize conversion funnels
- Lead A/B testing initiatives for landing pages, ad creatives, and email sequences to improve engagement metrics
- Manage paid media budgets across Google Ads, LinkedIn Ads, and programmatic platforms with focus on CPA reduction
- Create compelling content calendars and collaborate with design teams for asset production
- Generate monthly performance reports and present insights to executive stakeholders
- Stay current with digital marketing trends and algorithm updates to maintain competitive advantage
Qualifications
- Bachelor's degree in Marketing, Business, or related field with 5+ years of digital marketing experience
- Proven expertise in Google Analytics, Google Ads, and Facebook Ads Manager with portfolio of successful campaigns
- Advanced proficiency in marketing automation tools (Marketo, HubSpot) and CRM systems
- Strong analytical skills with ability to translate data into actionable strategies
- Excellent project management abilities with experience managing cross-functional teams
- Certifications in Google Analytics, Google Ads, or HubSpot preferred
- Demonstrated ability to manage budgets exceeding $500,000 annually