Job Description
Are you ready to take your career to the next level?
Nexus Growth Partners is seeking a results-driven Senior Digital Marketing Specialist to join our dynamic team in New York. In this role, you will be the architect behind our brand's online presence, driving high-quality leads and optimizing our digital footprint across all channels.
We offer a competitive salary, comprehensive benefits, and a culture that values innovation and creativity. If you are passionate about data-driven marketing and love seeing your strategies come to life, we want to hear from you.
Responsibilities
- Develop and execute comprehensive digital marketing strategies to increase brand awareness and drive lead generation.
- Manage and optimize paid media campaigns (Google Ads, LinkedIn Ads, Facebook Ads) to maximize ROI.
- Conduct in-depth keyword research and SEO audits to improve organic search rankings.
- Analyze web analytics and user behavior data to uncover insights and inform marketing decisions.
- Collaborate with the content team to produce high-quality, SEO-optimized blog posts and landing pages.
- Oversee email marketing campaigns, including segmentation, automation, and A/B testing.
Qualifications
- 5+ years of experience in digital marketing, with a strong focus on SEO and PPC.
- Proficiency in Google Analytics 4, Google Tag Manager, and major SEO tools (e.g., SEMrush, Ahrefs).
- Experience with CRM software (e.g., HubSpot, Salesforce) is highly desirable.
- Strong analytical skills with the ability to interpret complex data sets.
- Excellent written and verbal communication skills.
- A bachelor’s degree in Marketing, Business, or a related field.